The Extra Innings DirecTV deal and Tiger Fans
I’m sure you’ve all heard about the pending deal that would put MLB’s Extra Inning package exclusively on DirecTV. Previously, it was available on most major dish and cable systems. I live in Southeast Michigan so I unfortunately won’t be effected by this. However, I anticipated that many DTW readers wouldn’t be so lucky.
To get a handle on this I’ve been running a poll in the sidebar. Now that the poll is 10 days old, and we have 94 votes it’s probably time to take a look at the results.
|How does MLB’s exclusive deal with DirecTV effect you|
|I live in SE Michigan, it doesn’t make a difference||27%|
|I already have DirecTV and subscribe to MLB EI, so no change||6%|
|I’ll be watching the Tigers on MLB.tv now||26%|
|I’m switching to DirecTV because of this||2%|
|I’m out of luck. I can’t/won’t switch to DirecTV so I’ll miss the games||39%|
Now this won’t impact a third of the respondents because they live in FSN Detroit’s range or they already have the DirecTV hookup.
For the remaining 63 respondents it is certainly a hostile action. Only 2 said this would cause them to switch to DirecTV. Meanwhile 39 said they’ll forgo watching the Tigers on TV because they won’t switch to DirecTV.
But I guess where this is good for MLB is that they look to have a decent demand for MLB Extra Innings.
First of all, don’t try to draw too much from any of this. I don’t know that this is a representative sample of fans. If you’re coming here, you’re probably a pretty die hard fan to begin with.
Second, I didn’t frame the question (or more accurately the answers) that great. We don’t know of that last group how many would have signed up for DirecTV with their cable provider. They may have been out of luck regardless. Also, we don’t know how many of the respondents were already getting MLB.tv. That was poor execution on my part, and a little bit of the difficulty in having a one question poll.
Does MLB care?
Fortunately with the increased interest in the Tigers, there are more games available on National TV. The Tigers already have 10 dates on ESPN and Fox and more will probably be added. Of course that doesn’t guarantee you’ll get the Tigers on Saturday, but the situation should be better than in past years. Still, it’s not much consolation for fans who have been waiting a long time to watch a winning Tigers team.
Categories: Fan Experience